Bloom
An AI-native content platform — feed, music, short films.
Bloom is a social platform built around AI-generated content. The feed mixes short films, music tracks and visual posts, all produced or augmented with generative tools. Users discover, react, remix.
Bloom started as a thesis on what social feels like when the cost of creation drops to near-zero. The team wanted a product that could host AI films, AI music and traditional posts side-by-side, with a feed that felt curated rather than chaotic.
Generative content is abundant. A feed full of AI output without ranking is noise. The challenge was building a discovery layer that surfaces taste — and a creation flow that's fast enough for daily posting.
Unified post model
Films, music and posts share one schema, with media-specific renderers. Adding new content types is a one-day job.
Recommendation feed
Lightweight scoring (recency, engagement, taste) tuned to surface variety, not just popularity. Cold-start handled by curated starter packs.
AI creation flow
Direct integrations with video and music generation APIs, queued through a job system. Drafts saved automatically.
Mobile-first UX
Swipe navigation, polished media player, optimistic interactions. Built to feel native even on the web.
- Production-ready platform shipped to beta users
- Average session time above 8 minutes in early testing
- Content pipeline supporting 3 generative providers behind one API
Something similar in mind?
Tell me where you stand — I get back within 24h.